Strove is building an operating system for preventive health that brings health engagement, wellbeing services, rewards, health intelligence, and AI-powered experiences together in one platform.
The challenge was to communicate a broad and technically sophisticated product ecosystem through a website that feels human, energetic, approachable, and enterprise-ready.
The experience needed to speak to multiple audiences — from insurers and brokers to employers and their members — while making the value of Strove immediately understandable.
Strove
HealthTech / Preventive Health
Webflow
HealthTech / SaaS Platform
The Chalange
Preventive healthcare is fragmented across different services, platforms, providers, and engagement channels.
Strove needed a digital experience that could communicate how its platform brings these experiences together while still feeling simple and engaging.
The website also needed to address very different enterprise audiences.
Key challenges
✓ Communicate Strove’s vision as an operating system for preventive health
✓ Explain five integrated solutions without overwhelming visitors
✓ Create clear experiences for insurers, employers, and brokers
✓ Communicate the connection between health engagement, data, AI, and behavioural science
✓ Make a complex HealthTech platform feel approachable and human
✓ Show how Strove connects existing health services and benefits into one experience
✓ Clearly communicate the business value of improved engagement and preventive health
✓ Build trust with enterprise decision-makers through customer stories, outcomes, and social proof
✓ Create a flexible visual system capable of supporting a growing product ecosystem
Strove currently describes its platform around five integrated solutions: Engage, Connect, Intelligence, AI Agents, and Deploy.
What I Delivered
The solution combined strong visual storytelling with structured product communication to make Strove’s technology easier to understand.
Deliverables
✓ Complete UI/UX design
✓ Modern HealthTech website design
✓ Responsive Webflow development
✓ Enterprise-focused information architecture
✓ Product and platform storytelling
✓ Five-solution product presentation
✓ Insurer-focused experience
✓ Employer-focused experience
✓ Health and wellbeing product sections
✓ AI and health intelligence positioning
✓ Customer story and testimonial sections
✓ Integration and ecosystem presentation
✓ Data and outcome-focused sections
✓ Responsive layouts across desktop, tablet, and mobile
✓ Reusable design components
✓ Conversion-focused CTA sections
✓ SEO-friendly page structure
✓ Performance-conscious implementation
The final experience was designed to communicate Strove’s platform from both sides of the ecosystem — the people using the health experience and the organisations responsible for delivering it.
Business Impact
The website positions Strove as more than a traditional employee wellness platform.
It presents the product as a connected preventive-health ecosystem that combines engagement, health services, intelligence, AI, and custom deployment.
Key impact
✓ Made a complex HealthTech platform easier to understand
✓ Created distinct journeys for insurers and employers
✓ Strengthened Strove’s preventive-health positioning
✓ Connected wellbeing experiences with measurable business outcomes
✓ Communicated the value of health engagement beyond simple activity tracking
✓ Made AI and health intelligence part of the core product story
✓ Highlighted how fragmented health services can be unified into one experience
✓ Strengthened enterprise credibility through customer stories and social proof
✓ Created a flexible foundation for Strove’s expanding product ecosystem
Strove’s current positioning emphasizes helping organisations engage members, connect fragmented health services, and prove ROI through data, AI, and behavioural science.
Integrations
A major part of the product story is Strove’s ability to connect existing health, benefits, HR, and communication ecosystems.
The website communicates this ecosystem through dedicated integration and platform sections.
Health & Activity
✓ Health tracking applications
✓ Wearables
✓ Activity data
✓ Fitness and movement platforms
✓ Health and wellbeing services
Strove says its Move experience can connect with almost all health-tracking apps and wearables, allowing activity and health data to feed into the platform.
Health Services
✓ Employee assistance programmes
✓ Telehealth
✓ Virtual GP services
✓ Insurance benefits
✓ Condition management programmes
✓ Preventive health services
Strove Connect is designed to orchestrate existing health services and benefits through a unified digital experience.
Enterprise Systems
✓ HRIS platforms
✓ Member management systems
✓ Insurer systems
✓ Claims systems
✓ Data warehouses
✓ Communication platforms
✓ APIs and data integrations
Strove describes Connect as supporting bi-directional synchronisation with HRIS platforms, member management systems, claims systems, and data warehouses.
AI & Intelligence
✓ AI-enabled health intelligence
✓ Behavioural insights
✓ Population health analytics
✓ AI signals
✓ Trend detection
✓ Risk segmentation
✓ AI agents for insurance and healthcare
Strove’s current AI-agent offering supports benefits questions, eligibility verification, enrolment support, care navigation, and proactive member engagement.
The Results
- Simplified the story of a complex preventive-health platform
- Created clearer journeys for insurers and employers
- Made five integrated solutions easier to understand
- Strengthened Strove's HealthTech positioning
- Connected engagement with measurable health outcomes
- Presented AI as a practical part of the health experience
